Head of Marketing
Geel,
Belgique
As Head of Marketing, you’ll lead Dynapps’ Marketing across all regions.
Your mission: define clear positioning, sharpen our value proposition, and drive sustainable pipeline growth. With Odoo adoption accelerating, you’ll craft and execute integrated marketing strategies - combining inbound and outbound efforts to reach SMEs, mid-market, and enterprise clients.
You’ll collaborate closely with country MDs and report directly to the CEO, reflecting the international scope of your role.
What you'll take ownership of
- Define and execute the global marketing strategy, translating it into actionable campaigns that boost visibility and lead generation.
- Refine our value proposition and messaging for different markets and maturity levels.
- Act as brand owner, ensuring consistent identity and messaging across all channels.
- Develop and oversee event strategy: organize client and prospect events, represent Dynapps at key industry and Odoo events, and ensure strong brand presence.
- Lead content and storytelling, ensuring consistency, and impact across all channels.
- Guide and align local marketing teams with group strategy and country needs.
- Partner with sales to ensure marketing directly supports pipeline, MQLs, and revenue.
- Develop and maintain all marketing templates - including presentation decks, one-pagers, case studies, and quotation templates - ensuring brand alignment across teams.
- Support HR in employer branding initiatives to strengthen Dynapps’ profile as a workplace.
- Own marketing budget, allocating resources across markets and channels.
- Oversee and optimize marketing’s tech stack (including Odoo, Looker Studio, Notion).
- Track, analyze, and optimize performance to continuously improve results and ROI.
- Manage external agencies and freelancers, ensuring quality and alignment with our goals.
- Monitor market trends and competitors to keep Dynapps’ positioning relevant.
What we're looking for
- Proven experience in B2B software marketing (ERP, SaaS, or enterprise tech preferred).
- Strong background in demand generation, both inbound and outbound.
- Expertise in positioning, value proposition design, and go-to-market strategy.
- Strategic thinker with a hands-on, execution-driven mindset.
- Experience leading or collaborating with international teams.
- Analytical and data-driven, able to turn insights into decisions.
- Strong communicator and cross-functional collaborator.
- Excellent command of English and Dutch, both written and spoken.
What we offer
At Dynapps, you’re not just choosing a job — you’re choosing an ambitious, fast-growing, and dynamic work environment. Thanks to our flat structure, we move quickly and keep communication lines short. You’ll work on exciting projects that truly make an impact. We believe in responsibility, variety, and freedom. Dynapps is continuously expanding — not just in Belgium, but across Europe. This growth creates new opportunities, international collaboration, and career perspectives.
We also make time for fun: from team buildings to monthly afterworks. On top of that, you can count on an attractive salary package with plenty of extra benefits. Ready to grow with us?
Advantages
A permanent position
with a attractive salary package.
Trainings
50 credits per year to spend on internal or external trainings of your choice. Your growth matters.
Work hard play hard
Thrive in a vibrant culture that celebrates dedication and knows how to have fun.
Flexibility
Enjoy the freedom to balance your work and personal life, on your terms, with flexible hours.